Knock Knock! Uber Eats is here for the LEC!
February 8, 2024With the 2024 LEC Season well underway, we’re happy to announce that Uber Eats will be joining the fray as our Official Food Delivery Partner for the upcoming year! As one of the largest food delivery platforms in the world, we’re thrilled for Uber Eats to join forces with the LEC in serving up an experience that’s fit for our fans.
This partnership will garnish the Rift and our new Riot Games Arena with Uber Eats featuring on the LEC broadcast during countdowns and will also present the Match of the Week. Keep your eyes peeled for in-person pop-ups and digital activations throughout the season as there’ll be an array of exciting giveaways and treats up for grabs.
Franziska Walter, Head of Marketing Uber DACH: ”Every gamer knows the dilemma: make dinner or continue gaming? Thanks to our delivery platform, your favourite meal is just a few clicks away in the app and the run on the Nexus can continue without interruption. We are especially excited that Uber Eats is partnering with the LEC to support one of the biggest EMEA esports tournaments for the first time and deliver special moments to all LEC fans.”
“We’re delighted to welcome Uber Eats as the latest partner to join the LEC this year, having already revealed the return of some long-term partners ahead of the season,” says Artem Bykov, LEC Commissioner at Riot Games. “Uber Eats is a giant in its market and a brand that we believe will really resonate with our fan base. We can’t wait to see how the team will level-up the experience of fans watching the LEC each and every game week.”
Uber Eats joining the team follows the return of three other beloved LEC partners we revealed earlier this year, having already re-signed with our mainstays; KitKat, Kia and LG UltraGear, offering fans even more excitement every time they tune into our broadcast.
Our main dish, the 2024 LEC Winter Split, will continue this weekend, when teams carry on their quest for glory in the Playoffs. Make sure to follow us on social media. Also, be sure to keep up-to-date on lolesports.com for our live matches and announcements.
CREDIT: https://lolesports.com/article/knock-knock!-uber-eats-is-here-for-the-lec!/blt707486aa86b734e7
